ZenoRadio: AudioNow competition in Port-au-Prince
In the streets of major cities in the world, one can listen to some great radio stations broadcasting from the Haitian capital from a phone number. Until recently, they used the services of AudioNow to do so. According to its website, http://www.audionow.com, it serves 2.6 million listeners of 130 nationalities through over 2500 broadcasters worldwide, through abroadcasting telephone in 90 languages. Now, Haitian radio owners also have a new technology platform called ZenoRadio which offers more opportunities and flexibility, according to Baruch Herzfeld, its founder, in an interview via Skype from his office in New York.
Publié le 2015-06-12 | Le Nouvelliste
Overall, ZenoRadio available on http://www.zenoradio.com, is aimed primarily at more than 50 million immigrants living in the United States. The network already has more than 5,000 radio stations worldwide, the United States, Latin America, Africa, Asia, Europe and the Caribbean. Team ZenoRadio contacted us to spread the various advantages it offers compared to its immediate competitor. It is a satellite radio service and in addition to offering the ability to listen to existing stations by phone, ZenoRadio can be used as a free live streaming Internet radio. Its founder boasts that his company not only provides the services offered by its competitor, but also other types of services, and of better quality. When we asked Herzfeld why ZenoRadio services would be best, he said he visited Haiti more than a dozen times to meet potential clients and assess their needs. His company has even contracted the services of a Haitian firm operating in the technology sector called Transversal to design software that will adapt international service ZenoRadio the needs of Haitians.
Transversal, as part of a partnership with ZenoRadio, uses local programmers living in Haiti for the development of the broadcasting platform to meet local specificities. Max Larson Henry, CEO of Transversal, says it is a win-win partnership for Haitians in the diaspora, ZenoRadio, Haitian media partners and Transversal.
Herzfeld invited Haitian radio stations owners to change their network to ZenoRadio. Its competitor, he sai, does not create jobs in Haiti gives no contract to anyone. "It only earns money by using the Haitian media without investing in a country," he laments. ZenoRadio is very satisfied with the quality of work of the Haitian firm Transversal. The computer program created by Haitian professionals, he admits, is of excellent craftsmanship. Besides the possibility to listen to Haitian radio stations through its telephone, ZenoRadio pays a fee to the radios that attract a large number of listeners. He does not give the amount, since it varies by users and usage time.
It provides contact information for all persons interested in the service (1). Boubacar Ba, a Malian, is responsible for the West African branch of French language ZenoRadio. Taking part in our interview next to Herzfeld, he confirmed Malian radios that received checks from ZenoRadio. But for that, the media in question must hold a significant number of listeners on the network and they must spend a significant time connection. Herzfeld also boasted the ability for listeners to participate in radio programs offered by his company. From a click, they can call the radio they listen, anywhere and without charge. But for that, they should use the Internet browser Google Chrome. Radio, he said, is a very dynamic world where technology is changing rapidly and where interaction with the public is becoming more space. Herzfeld invites all radio owners to adopt technology that would allow them to better meet their listeners. According to its founder, already has 50 ZenoRadio Haitian radio stations, including 30 in Haiti and 20 in Miami. He contacted us six phone numbers ZenoRadio corresponding to six of the most listened to stations of the country. They are also found radios in the Dominican Republic, a country where the founder has made more than thirty times.
As experienced in the market for cellular telephony, competition ZenoRadio will help to improve the online services offered by radio to the Haitian diaspora. For Baruch Herzfeld, ZenoRadio allows immigrants living in US territory to keep close contact with their culture. He does not hide his admiration for the Haitian culture. In addition to visiting Haiti more than a dozen times, he regularly alongside Haitians in New York. The man has more than fifteen years of experience and a wide knowledge in telecommunications technology and prepaid routing platforms. From 1995 to 2000 he was a member of the IDT Telecom's management team, which covers relations with operators and sales, international patent application and business development. From 2000 to 2011, Baruch launched Indian Orchard Liberty Telecom and Telecom Solutions, a telecommunications company with operations in more than 20 countries. He was also the main investor and technical leadeur Skymax Dominique de Santiago in the Dominican Republic. Baruch is often cited as a builder and a community leadeur in the New York Times, Wall Street Journal, and other major sources of information.
Herzfeld at the Metro New York newspaper, dated July 31, 2013, said that he started with a small radio show and a company phone cards to reach ZenoRadio, a vast operation which meant at the time more than 3,000 listeners connecting phone numbers based in the United States listening to radio programs in 30 countries worldwide.
He added that he pys attention to the trends. In October 2013, he noticed a huge decline in listeners of Jamaican radio stations. "Then I realized they were all concerned about Hurricane Sandy," he told the Metro newspaper. Similarly, when he had seen the same spike in listeners Egyptian radio stations, there was political unrest in the country. The trends are not necessarily always the result of political turbulence. But in general, when he notices a spike in listeners of a certain country at a certain time, he will learn later that there was an important political event, sporting or climate. When this happens, Herzfeld reaches out to broadcasters asking them if they would like to record the live program for people who could not listen in real time. Such listening usually peaks came from Senegal, Mali, Guatemala, Brazil, Egypt and Peru. Soon, we can probably count Haiti in the list, and we hope that it will be for a happy event.
Article by Thomas Lalime
Translated from Le Nouvelliste
by Stefan Viard